YES•ZEE is the brand for those who like to choose their style on a daily basis, with awareness and an eye to the future. It is the preferred choice of the free spirits among us, with an urban twist.
YES•ZEE interprets the wishes and aspirations of entire generations.
Chic at all times, without
A conscious choice, where attention to detail is crucial in asserting one’s own unique style.
YES•ZEE ‘dresses’ the story of urban life, of a modern lifestyle, optimism and the freedom to discover the world, places and cities, new spaces waiting to be explored... beyond the individual.
YES•ZEE interprets style as an expression of oneself.
Wide distribution in over 1200 retail shops, thanks to a network of agents throughout Italy and Europe.
Efficient distribution is assured by a central warehouse with an ironing and logistics department, capable of receiving, reconditioning and shipping up to 30,000 items a day.
The HQ pulsates with Italian creativity. Covering 8000 m2, this is where styles are chosen, fabrics are selected, collections created and quality controlled.
Customer service is underpinned by a warehouse on the outskirts of Milan, guaranteeing supply for Ready-to-Buy retailers.
The contemporary style of YES•ZEE is reflected in
how we present ourselves to the consumer. Clothes
are displayed to best advantage in an environment
that inspires a sense of freedom and optimism.
YES•ZEE stores are designed to attract consumers looking for the brand’s unique style and to create a lasting relationship with the consumer.
YES•ZEE is actively involved in setting up the store and helps manage the stock.
ESSENZA spa is an international lifestyle
established in the mid 1980s.
Gino Epis creates the ‘Wonder’
An ’80s cult product, young people choose it
as a symbol of style.
Wonder snc started in a garage, the garments made in small local workshops
The ESSENZA brand is born
as a natural evolution of ‘90s style, where
young people set a trend for no-frill
Production is brought in-house with a new design team that makes the brand a success in Italy and on foreign markets.
2001 sees the first single brand
store, with another 20 stores opened in the
space of just one year. An ability to
communicate ideas, and the style and quality
of each and every garment are key to
The brand, assortment, distribution network and collections all expand, in Italy and internationally. The brand sells 1.65 million items
The YES•ZEE brand is born
and takes over responsibility from the
ESSENZA brand for an ‘urban’ collection.
The ‘Made in Italy’ label inspires a range of garments with refined details and urban chic. YES•ZEE interprets a modern lifestyle, with the emphasis on freedom.
Collections for Men and Women, and, since 2011, YES•ZEE JUNIOR satisfy every family’s desire for a chic modern look.
YES•ZEE invests heavily in
to spread its contemporary, urban style,
perfect for everyday life.
Celebrities, the press and major magazines, sponsorships, regular appearances at PITTI IMMAGINE and social media are just some of the channels through which YES•ZEE builds its brand awareness.
YES•ZEE reaffirms its brand
with collections dedicated to consumers keen
to assert themselves, while also looking to
Michelle Hunziker provides exclusive product testimonial and becomes the face of the brand.
YES•ZEE wants to build a proper relationship with
the public, reflecting their optimism and their
desire to lead a modern lifestyle, with the chance
to express their own style choices.
In 2022 YES•ZEE chose Michelle Hunziker, thanks to her strong, genuine personality. An international celebrity with a sound, optimistic personality, she symbolises urban life and uncompromising style choices.
From market research and study of fabrics to the creation of prototypes and production: a constant process of improvement with impacts on fabric quality, wearability and the creation of new industry trends.
YES•ZEE clothes stand out for the care and attention taken over every detail. Painstaking care and attention to detail lets YES•ZEE create garments in a range of different colours and styles, while still maintaining high standards of quality in each collection.
YES•ZEE enhances its brand through major partnerships, the goal being to support its consumers in their passions and interpret their desire for freedom, optimism and reality.
YES•ZEE shares with its consumers a great passion for sport, a lifestyle and a desire to be part of this ever-changing world.
YES•ZEE offers the inspiration and strength of partners pursuing similar goals of quality in their sports performance.
Silver Sponsor of Atalanta Bergamasca Calcio (from 2015 to 2019) Official Merchandiser for Atalanta Bergamasca Calcio (from 2017 to 2019) Capsule collection total look for Atalanta Stores (2019/2020).
Premium Partner of FC Porto since 2019-20 Official clothing supplier for away games for team and staff FC Porto
RTL 102.5 Partner from 2018 to today. The radio is the tool to make your voice heard.